I come from a middle-class family and after graduating from a fancy private college I couldn't afford, I was on a fashion/marketing career path that felt completely lifeless. I decided to start my business as a writer, but I really struggled with understanding how to start a business.

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I was living in a cut-throat with real bills to pay, confused about how to set proper goals, and execute an action plan confidently. 

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At first, I made lots of mistakes, I focussed too much on areas that I thought would get me farther FASTER but instead slowed me down, burnt me out, confused me, and my results were super inconsistent as a reflection of that for years.

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I decided I didn't want to sacrifice my authenticity because of how I thought I “should” show up in the world of entrepreneurs...

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Many business/mindset coaches were either:

 

• Too hustle oriented, neglecting the need for rest, spaciousness, and well-being

• OR too "woo-woo", not providing me the grounded tools I needed to sustain my business financially

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Instead, by developing strong disciplinary skills,  prioritizing long-term gains, creating systems for time efficiency, refining my mission/values, and building rest and mindfulness into my workflow...

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I developed a method of practical & efficient systems to help creatives work smarter, whether they want to build a business or NOT, and claim their authenticity...

 

while making sure their well-being is at the center of it all.

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Learn more about my journey here